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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Sep. 24, 2026

Guide Dogs' "Unleashed" Scores an Exceptional 5.4 Stars, Ranking in top 1% of Charity Ads

Real experiences and uplifting stories of independence help the charity achieve exceptional effectiveness

Sep. 24, 2026

Publicis London Launches "World Class": New Research Reveals the Hidden Cost of Playing it Safe in Global Advertising

Publicis London’s world Cclass study reveals what makes multi-market campaigns effective