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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.

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Latest News

Sep. 25, 2026

New WWF Coffee Brand Earthbrew, Appoints Retail Agency Blackdog

Blackdog secured the business after a three-way competitive pitch with a remit that is both strategic and executional

Sep. 24, 2026

Social House Adds Kelson Berkus and Sam Shaw to Creative Leadership Team

Kelson Berkus joins as executive creative director and Sam Shaw as creative director, strengthening the agency's creative vision