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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Jul. 23, 2026
Born Social Launches Born Creator Community to Scale Human Creativity in The AI Era
Designed to help brands scale authentic, social-first content made by real social native creators as AI-generated creative floods social feeds
Jul. 23, 2026
Optimism Turns Habit's Celebrity Partnerships into a Chef in Residency Platform
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal