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Effie leads, inspires and champions the practice and practitioners of marketing effectiveness through education, awards, ever-evolving initiatives and first-class insights into marketing strategies that produce results.
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Latest News
Aug. 12, 2026
The Darnell Works Agency Releases Issue 5 of The Shot Chart: "Transitions"
New edition explores the shift from pre-AI creative instincts to augmented communications practice
Aug. 12, 2026
Compleat Debuts First-Ever Song Celebrating Tube-Fed Children, Featuring Sesame Street's Elmo
Campaign aims to promote understanding of tube feeding nationwide, including chance for parents and caregivers to create personalized song
