Erste Group
Our country needs people who believe in themselves. And a bank that believes in them. #believeinyourself
"Carry the Light": Erste's Newest #believeinyourself Christmas Advert
Offering a prequel to the traditional Christmas story, advert highlights the decisive role often played by the smallest among us
Ad of the Day | Erste's Christmas ad: How "Silent Night" Lit a Spark that has Brightened the Whole World
More than 300 million views and 28 awards for the six previous Christmas spots by Erste Group
Ad of the Day | Erste Group's new Advert Captures the Spirit of this Year's Holidays
The spot #believeinchristmas stresses togetherness as the best response to those who would steal Christmas joy
Giving The Next Generation A Reason To Hope
Erste Group launches new Christmas advert focused on a sustainable future
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration