Erste Group
Our country needs people who believe in themselves. And a bank that believes in them. #believeinyourself
"Carry the Light": Erste's Newest #believeinyourself Christmas Advert
Offering a prequel to the traditional Christmas story, advert highlights the decisive role often played by the smallest among us
Ad of the Day | Erste's Christmas ad: How "Silent Night" Lit a Spark that has Brightened the Whole World
More than 300 million views and 28 awards for the six previous Christmas spots by Erste Group
Ad of the Day | Erste Group's new Advert Captures the Spirit of this Year's Holidays
The spot #believeinchristmas stresses togetherness as the best response to those who would steal Christmas joy
Giving The Next Generation A Reason To Hope
Erste Group launches new Christmas advert focused on a sustainable future
Latest News
Jul. 20, 2026
Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts
Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory
Jul. 20, 2026
Visit Seattle Launches "Let's Play SEA 26" Citywide Brand
Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup