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F&F

F&F is a quality, international, 'of the moment' fashion brand for men, women and kids at amazing prices.

Sep. 18, 2026

F&F and BBH London Unveil "Whatever You're Dealt", a new Multi-Channel Campaign

The social campaign sees fashion creators launch the collection with content inspired by the F&F cards

May. 16, 2026

F&F Spotlights Versatility of its Summer Collection in Campaign by BBH London

The work marks the second year of F&F's "Style It Out" brand platform, showing how the brand helps consumers navigate life with a richer meaning

Sep. 16, 2025

F&F Continues to Style it Out in Latest Campaign from BBH

The campaign sees the return of legendary photographer and Emmy-winning filmmaker Alex Prager to direct the new spots

Sep. 11, 2023

BBH Puts Playful Style at Heart of New Brand Platform for F&F with "Makes Fashion Sense"

Makes Fashion Sense communicates F&F’s focus on providing high quality clothing

May. 23, 2022

ODD Launches F&F's 2022 Spring And Summer Wear With Joyous

F&F, Tesco’s fashionwear brand, is promoting its new spring and summer 2022 collection

Apr. 27, 2017

ODD debuts global 'Supermarket Woman' campaign for F&F

Tesco’s F&F is placing itself firmly on the fashion map with the launch of its first global campaign created by ODD.

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration