Formula E

The ABB FIA Formula E World Championship. Global electric street racing. We are #PositivelyCharged

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Nov. 06, 2025

UNIT9 Reimagines the Aesthetic of Speed for Formula E'S New Gen4 ERA

The launch film and accompanying suite of social and photographic assets introduce a hyper-stylised new aesthetic for Formula E

Oct. 16, 2025

Formula E Appoints M+C Saatchi Sport & Entertainment to Boost Global Brand and Communications

Agency wins global brief following competitive pitch process

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration