Fussy

The refillable plant-powered deodorant turning the tide on single-use plastic.

Dec. 05, 2024

Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable

Oct. 07, 2024

Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days

Nov. 08, 2022

"The Fussy Pits" campaign created by 10 days for sustainable deodorant brand Fussy

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration