G-Star RAW

Hardcore Denim. Dedicated to the cloth, the craft, the culture and the history of denim.

Apr. 21, 2023

G-Star RAW and Artist Maarten Baas Refashion Denim Waste into Design and Art Pieces

"More or Less" project spotlights the endless possibilities of denim and the tension between the desire for more but the need for less

Sep. 26, 2022

Ad of the Day | Cara Delevingne Stars in G-Star RAW's new Autumn Campaign

Top model, actress and singer Cara Delevingne is the face of the new G-Star RAW Hardcore Denim campaign

May. 24, 2022

Ad of the Day | G-Star Campaign Uses Visual Poetry And Deepfake Tech To Land An Unconventional Message

The Family Amsterdam and G-Star RAW create "Wear Your Denim Till the End"

Jan. 14, 2022

Ad of the Day | G-Star's Contemporary Take On Tap Dance Is A Sublime Synergy Of Dance

New campaign by creative agency The Family Amsterdam

Latest News

May. 07, 2024

Director Mike Ho Signs With Artclass

The Bay Area native, famous for his rise from local legend to master craftsman in the music video scene, now brings his signature cinematic style to top recording artists

May. 06, 2024

Epoch Films Signs Director Jackie Abraham

Abraham’s stylized visual palette compliments his films’ idiosyncratic visual humor and elevates everyday moments with a sense of artistry