General Traffic Office

The Directorate-General for Traffic is a component of the Spanish Department of the Interior responsible for the execution of the government's road policy in the Spanish road transport network.

Mar. 26, 2026

Looking at your Phone While Crossing the Street Could Cost Your Life: The DGT Launches "Pedestrians," its new Campaign

In Spain, using a mobile phone while walking has become normalized to the point of becoming a widespread habit

Apr. 03, 2023

Accenture Song Creates its First Campaign for the General Traffic Office (DGT)

The agency was the winner of the creativity contest organized by the agency this year

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Sep. 10, 2026

MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet

The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising

Sep. 10, 2026

Uber Turns Madrid into a Formula 1 Circuit for the Spanish Grand Prix's Race Week

Mastercard and McLaren racing launch "Interferences," an Ogilvy Spain campaign bringing motorsport to 99% of fans