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German Federal Ministry of the Interior
Bundesministerium des Innern, abbreviated BMI, is cabinet-level ministry of the Federal Republic of Germany.
+49-(0)30 18 681-0
May. 09, 2019
The Campaign "Keeping Germany Safe" Promotes More Respect for Police and Emergency Services
The campaign shows real protagonists. No actors at all.
Oct. 09, 2017
Ad of the Day | The Federal Ministry of the Interior and fischerAppelt want to restore respect for the people who risk everything for us
All content is particularly authentic and emotional.
Latest News
Oct. 26, 2026
The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?
Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life
Oct. 26, 2026
Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris
Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group