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GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally.
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Winners Announced at 20th Anniversary of the Best Brands Awards
LEGO wins "Best Brand Overall" category, while dm-drogerie markt is named "Best Corporate Sustainability Brand"
20th Anniversary of Best Brands: Big Reveal of the Top 10
Which brands are the strongest of 2022? This secret will be revealed on February 28, 2023, at the Best Brands Awards, Germany’s only study-based brand ranking
Best Brands Italy 2022: "The Actions Of Emotion" Guide The Market
Serviceplan Group Italy and GfK Italy team up again for 7th edition of the traditional Best Brands Italy Gala
Latest News
Oct. 26, 2026
The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?
Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life
Oct. 26, 2026
Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris
Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group