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HELLMANN'S
Hellmann's "America's Sandwich" Appears at the Smithsonian Cafe with VML
After weeks of voting and rivalries across the US, Hellmann’s officially crowned Pennsylvania’s Philly Cheesesteak as "America’s Sandwich"
Hellmann's Easter Egg Hunt with Mr. Doodle
The creative commerce campaign, created by VML & WPP Unite, will include behind the scenes looks at Mr. Doodle in action, through a social film
Hellmann's Mayonnaise Relaunches "Bring Out the Best" with A New Comedic Twist
The re-energized "Bring Out the Best" campaign was created by Ogilvy UK in collaboration with DAVID Madrid
Hellmann's Launches AI-Powered Platform that Detects Hunger to Boost Gamers' Performance
Hungry Games, created with FURIA, tracks facial cues to alert players when they need a break
Mayonnaisism: Hellmann's Creates New Artistic Movement in Brazil
Hellmann's turned Brazil’s beloved homemade potato salad into art for a first-of-its-kind gallery exhibit in Sao Paulo
Hellmann's Big Game Commercial Puts a "Paws" on Food Waste Starring Mayo Cat and Kate McKinnon
Mayo Cat inspires viewers to make delicious meals out of leftovers with one simple ingredient: Hellmann's "may-ow"
Don't See Anything in your Fridge? Hellmann's Prompts People to Look Again at their Leftovers
A new global campaign by Ogilvy UK and Hellmann’s encourages people to use up their food in the fridge
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration