Hooked On Phonics

Hooked on Phonics® has been creating award-winning educational programs for children for nearly 35 years.

Jun. 10, 2026

Little Big Engine Reintroduces Hooked on Phonics to a New Generation of Parents

Campaign uses disruptive humor to put a 40-year legacy brand back where it belongs: in front of the families who need it most

Feb. 28, 2022

Hooked On Phonics Stages Faux Intervention To Push Reading

Independent creative agency Little BIG Engine has created a marketing campaign for Hooked on Phonics

Latest News

Jul. 20, 2026

Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts

Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory

Jul. 20, 2026

Visit Seattle Launches "Let's Play SEA 26" Citywide Brand

Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup