IAMS
59% of American dogs are overweight or obese and most dog parents don’t even realize it
The IAMS Brand Delivers Whole-Body Health for "Smooth Deliveries" at Home
Humorous campaign highlights IAMS PROACTIVE 5 system supporting pet digestive health
The IAMS Brand Launches AI-Powered "I Want a Puppy/Kitten Studios"
New AI video tool using Google's Veo 2 model helps hopeful pet parents create high-quality short films to convince loved ones it's time for a puppy or kitten
IAMS Brand Gets Oversized Dog Balloon Stuck–On Purpose–En Route to Parade
One real dog's wellness journey – and his turn as a larger-than-life city spectacle–brings attention to a pressing pet health issue
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges