Lacoste

Life is a beautiful sport since 1933.

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Apr. 25, 2024

Ad of the Day | Lacoste Unveils its Latest Iconic Brand Campaign "Play Big"

Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile

Feb. 20, 2024

Lacoste Plays Grounded and Makes Gravity Disappear for the Launch of the New Sneaker L003 2k24

For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris

Oct. 27, 2023

Lacoste and BETC Drop the new Theo Curin Collection

This season, part of the profits from the Lacoste x Theo Curin collaboration will support the projects of Raphaelle Tousignant, Tom Lecomte and Davison Fortunato

May. 04, 2023

In Order to Celebrate its 90th Anniversary, Lacoste has Launched its New Global Positioning

The campaign is co-imagined by Lacoste and French creative agency BETC Paris

Apr. 12, 2023

Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration

To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign

Feb. 09, 2023

Lacoste Solidifies its Spot in the Sneaker Scene With its L003 Neo

Crocodile crew Lacoste is no stranger to merging the worlds of sport and fashion in fact, as of 2023, they’ve been doing it for 90 years

Apr. 27, 2022

Lacoste And BETC Celebrate Unexpected Encounters In New Brand Campaign

The new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters

Apr. 20, 2021

Lacoste Releases New Brand Campaign by BETC: Crocodiles Play Collective

Seven Ambassadors, Seven Photographers, One Story

Mar. 15, 2021

Lacoste and Polaroid are Celebrating All The Colors

Through a new collaboration with Polaroid, the crocodile poses with the iconic rainbow

Mar. 01, 2018

Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo

The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. 

Latest News

Jun. 14, 2024

Canon Celebrates the Behind-the-Scenes Dads Who Capture Their Kids' Moments

This Father’s Day, Canon launched a campaign celebrating the dads behind the lens who rarely get to be in the picture

Jun. 14, 2024

Brands&People Unveils "Hazlo Sin Filtros" Campaign for Innvictus

New Creative For Retail Shoe/Apparel Brand Harnesses The Power Of Storytelling To Captivate, Engage