Lacoste
Life is a beautiful sport since 1933.
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Discover BETC Paris' Latest Global Campaign for its Historic Client, Lacoste
After the success of 2024's "PLAY BIG," Lacoste returns with the playful new campaign "PLAY WITH ICONS"
Ad of the Day | Lacoste Unveils its Latest Iconic Brand Campaign "Play Big"
Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile
Lacoste Plays Grounded and Makes Gravity Disappear for the Launch of the New Sneaker L003 2k24
For its campaign launch for the new L003 2K24 sneaker, Lacoste - helped by its longtime ad agency BETC Paris
Lacoste and BETC Drop the new Theo Curin Collection
This season, part of the profits from the Lacoste x Theo Curin collaboration will support the projects of Raphaelle Tousignant, Tom Lecomte and Davison Fortunato
In Order to Celebrate its 90th Anniversary, Lacoste has Launched its New Global Positioning
The campaign is co-imagined by Lacoste and French creative agency BETC Paris
Ad of the Day | Netflix and Lacoste Partner for a Must-Wear Collaboration
To showcase the collection, Lacoste and its creative agency BETC Paris unveil a film and photo campaign
Lacoste Solidifies its Spot in the Sneaker Scene With its L003 Neo
Crocodile crew Lacoste is no stranger to merging the worlds of sport and fashion in fact, as of 2023, they’ve been doing it for 90 years
Lacoste And BETC Celebrate Unexpected Encounters In New Brand Campaign
The new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters
Lacoste Unveils Its First-Ever Collection Conceived By A Disabled Athlete – The Théo Curin Collection
Lacoste drops groundbreaking apparel collection
Lacoste Releases New Brand Campaign by BETC: Crocodiles Play Collective
Seven Ambassadors, Seven Photographers, One Story
Lacoste and Polaroid are Celebrating All The Colors
Through a new collaboration with Polaroid, the crocodile poses with the iconic rainbow
Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo
The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.
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