LUX
LUX is a global brand developed by Unilever. Lux is marketed primarily in Brazil, India, Thailand and South Africa.
Lux has been composing beauty products since 1924, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world’s most glamorous celebrities from Brigitte Bardot to Marilyn Monroe to Aishwarya Rai to become the world’s best selling soap bar, delighting women in over 100 countries every day.
Latest News
Sep. 10, 2026
Ad of the Day | Maserati and Migrante Present "Luxury, Every Day": The new Global Campaign Built on a Simple Idea
Its narrative focuses on luxury to be experienced every day and on the brand identity of "Italian Gran Turismo: Effortless Luxury Performance"
Sep. 10, 2026
Raindrop Appointed Inaugural Creative Agency of Record For Meiji America's Hello Panda
The award-winning independent agency will lead campaign and website development for the globally beloved and fast-growing snack brand