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The Burger Experiment: Changing Swedish Perspectives on Greener Foods and Lower Climate Footprints
The campaign addresses Swedes' high meat consumption and the belief that lower climate footprint foods aren't tasty or filling
Swedish burger chain takes on McDonald’s with data.
In ACNE’s latest work, the Swedish Burger chain MAX uses data visualisation to explain how they now are Climate Positive, and compare themselves to McDonald’s.
Latest News
Oct. 23, 2026
Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK
Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters
Oct. 23, 2026
Florence Signs Director Jake Vriez Elaar
The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work


