MINI

Iconic, unconventional and timeless design since 1959.

Feb. 10, 2026

Three Stories, One Dreamer: Jung von Matt Crafts Character-Led Automotive Storytelling

Together, these three daydreams form a playful yet powerful expression of the MINI Cooper range

Jan. 21, 2026

Jung von Matt Launches Global Campaign Inspired by Paul Smith's Creative Philosophy

The campaign takes a design-first approach that blurs the boundaries between automotive communication and cultural storytelling

Jun. 30, 2025

Agent hot Hatch – MINI's John Cooper Works Cruises through Cinema

The automotive brand shifts gear with a major multi-touch campaign targeting Cineworld and Picturehouse Outdoor Season

Feb. 27, 2025

MINI Appoints Jung von Matt Group as New Lead International Creative Agency

The corresponding call for tenders was issued on a regular basis at the expiry of the existing contracts

Jul. 17, 2023

"Trust Your Inner MINI-Logue": Pereira O’Dell Reveal Annual Summer Campaign for 2023 MINI Electric

MINI USA unveil the annual summer campaign for the 2023 MINI Electric, in partnership with creative AOR Pereira O'Dell

May. 03, 2023

MINI USA and Pereira O'Dell Solve the DIY MINI Cooper Crisis with TikTok Campaign

The global supply chain crisis caused people to build do-it-yourself versions of literally everything

Nov. 07, 2022

Celebrating International Polar Bear Week, Mini USA Reveals 2023 Mini Cooper Electric SE In New Nanuq White Color

Campaign for the new 2023 MINI Cooper Electric SE kicked off on Earth Day in April

Sep. 06, 2022

Discover the Colourful World of MINI in Latest Aceman Campaign

Rekorder works with directors' duo Biceps to craft the series of colourful MINI films

Jun. 22, 2022

MINI Turns The Energy Label Into A Rainbow Flag To Celebrate Diversity

MINI increasingly raises awareness for the communities in the days leading to the French pride parade

Jun. 14, 2021

Ad of the Day | Serviceplan Germany & Serviceplan ME Create a Campaign for MINI

A stylistically simple yet visually powerful campaign

Feb. 15, 2018

Droga5 London wins MINI Electric global account

The agency has been briefed on a three-year assignment to develop a clear positioning for MINI Electric

Latest News

Jul. 17, 2026

Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon

The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds

Jul. 17, 2026

E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading

Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage