
Minus 196
-196, pronounced “Minus One Nine Six”, is a vodka seltzer that gets its name from the technology used to extract flavor from whole fruit.
Oct. 21, 2024
-196 Launches New Surreal "Method in the Minus" Campaign by Droga5 London
Alcoholic Ready to Drink (ARTD) brand –196 is launching its new distinctive campaign from Droga5 London in Great Britain
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