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O Boticario

Here at Boticário, you'll find the best in perfumes, makeup, cosmetics, gifts, and more! Visit us and check it out!

Dec. 05, 2025

With its Biggest Film Yet, O Boticario Launches Short About Family Bullying in Christmas Campaign

Brand conducts ground-breaking study on the issue in Brazil and invites people to reflect on the impact their words can have on relatives

May. 08, 2025

Ad of the Day | Boticario Highlights Women Trying to Conceive, Reinforcing Commitment to Real Stories

Short film and 360° impact initiatives are complemented by educational, supportive content produced in partnership with B2Mamy

Dec. 11, 2024

Ad of the Day | In a holiday Production, Boticario Highlights Caring for Loved Ones as a Natural Part of Life's Journey

The campaign sparks conversations about the challenges families face when they must care for those who once cared for them

May. 07, 2024

"Tempest": Short Film from O Boticario Reflects on the Dilemmas and Stigmas Faced by Mothers of Teenagers

The biggest production by the brand yet takes an unexpected tack by portraying a turbulent phase for Mother’s Day

Feb. 23, 2024

O Boticario Recreates Guanabara Bay's Scent, Emphasizing the Urgency of Preserving Threatened Natural Reserves

In a project created by AlmapBBDO, the beauty brand recreates the scent of the bay before it was polluted

Dec. 07, 2023

O Boticario's Christmas Campaign Addresses the Issue of Artificial Intimacy and Encourages People to Connect on a Genuine Level

Developed by AlmapBBDO, the film, set to "I'll Be There", by the Jackson 5, invites people to "Make Your Love Present"

Latest News

Jan. 14, 2026

Winners from Eight Countries Announced for ADC Young Guns 23

The global Art Directors Club, part of The One Club for Creativity, announced the diverse group of 28 talented young individuals and four creative teams

Jan. 14, 2026

Tanqueray and Sarah Jessica Parker Celebrate the "no"s that Make Life Spectacular

More than a campaign, this is a global movement, led by Sarah Jessica Parker in a blockbuster launch slated for January 2026