On Running

On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.

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Aug. 08, 2024

Refugee Runner Dominic Lobalu Chases his Olympic Dream in On's new Short Film

To Chase a Dream - directed by J. M. Harper and Hector Aponysus of Park Pictures - continues Lobalu’s remarkable journey from stateless athlete to 10,000m European champion

Jun. 05, 2024

Sportswear Brand On Inspires Sports Stars to "Dream Together" with Powerful Short Film Series

Directed by Park Pictures' J. M. Harper and Hector Aponysus, the trio of films spotlights the power of collective dreams through intimate portraits

Sep. 11, 2023

Sportswear Brand On's Animation Sees Tri-Athlete Legends Gustav Iden and Kristian Blummenfelt Race

In On's latest campaign, "Tri-Kings", triathletes Gustav Iden and Kristian Blummenfelt turn into Viking warriors

Jul. 14, 2023

"The Infinite Sprint": ON's New Campaign Shows Why Winning isn't Everything

German sprinter and Olympic champion Alexandra Burghardt’s 22-year career journey is at the heart of film celebrating resilience as a key quality for athletes

Jun. 26, 2023

Sportswear Brand On Premieres Powerful Short Film "The Right to Race" at Cannes Lions

Hungry Man’s Richard Bullock directs a remarkable story following the journey of refugee turned rising running star, Dominic Lokinyomo Lobalu

Nov. 04, 2022

Stefan Hunt at Untold Studios Directs "Night Runner", a 30 Second Thriller for On Running

30 second film transports viewers to a dark street corner in New York City

Aug. 26, 2022

Ad of the Day | Game ON! On Running and Builders Club Launch the New Cloudgo Campaign

Swiss based athletic shoe and sportswear company launch a campaign film for the new Cloudgo shoe

Jul. 22, 2022

On's New World Athletics Championships Campaign Celebrates the True Power of Team

"Run for Each Other" reveals the gritty determination and formidable team spirit of the track runners

Jun. 16, 2022

On Running Presents Victorious Swansong Campaign For World's Greatest Female Triathlete

On celebrates the remarkable career of Swiss-born two-time Olympic medalist Nicola Spirig

Mar. 31, 2022

Stefan Hunt At Untold Studios Directs The Adrenalin Infused "Speed Runner" For On

Untold Studios presents the first in a series of bold and energetic films

Feb. 04, 2022

On Presents "Black Ice" A Short Film Celebrating Africa's First Olympic Skeleton Racer

Directed by award-winning filmmaker Richard Bullock for Hungry Man

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Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

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Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges