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Pedigree
At PEDIGREE®, we know that every dog deserves good food and a loving home.
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025
Pedigree Launches AI Tool to Facilitate Responsible Dog Adoption in Brazil
The campaign featuring Felca promotes melhoramigo.ai, encouraging responsible adoption by highlighting real human-animal bonds
First Dog Show for Mixed-Breed Dogs Celebrates the "Caramelo," Supported by PEDIGREE
A touching exhibition on mixed-breed dogs promoted responsible adoption and featured Tatá Werneck, who adopted a Caramelo named Alice
PEDIGREE Launches Campaign to Recognize Caramelos and Mixed-Breed Dogs
Backed by Brazilian stars, the initiative launches the largest Caramelo genetic study and a Kennel Club
Latest News
Jul. 17, 2026
Samsung Expands "Spider-Man: Brand New Day" Collaboration With Cinematic Spot Starring Jacob Batalon
The new creative teaser for the Samsung Galaxy Z series tells an original story featuring Spider-Man and Ned Leeds
Jul. 17, 2026
E*TRADE from Morgan Stanley Completes Rollout of Crypto Spot Trading
Morgan Stanley Wealth Management continues to invest in the E*TRADE platform with expanded offerings for investors at every stage