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Persil

Mar. 28, 2024

The brand drove hype and surprised Arsenal fans ahead of the cinema premiere of their new short film, "The Autograph", starring Bukayo Saka

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration