Polaroid

We create beautiful tools to capture the meaningful moments in life.

+1 212-219-3254

We’re Polaroid: the original home of analog instant photography. Over our 82-year journey we’ve been called everything: The Impossible Project, Polaroid Originals, and now Polaroid; the brand where it all began. We create beautiful tools to bring people together in human and meaningful ways. In a world that’s more disconnected than ever, there’s never been a better time to appreciate what’s in front of you. From our refurbished vintage Polaroid cameras to our Phone to Polaroid™️ Lab, we create beautiful, life-enriching tools to ground you in the here and now. We exist to help you see everyday moments, to pause them, and to relive them in something you can hold in your hand and turn to forever.

Latest News

Sep. 10, 2026

Movistar Estudiantes & Havas Creative Spain Turn Eight Decades of Resilience into an Indestructible Shield

For Movistar Estudiantes' 2026/27 season-ticket campaign, Havas Creative Spain transformed the idea of "Indestructibles" into a physical object

Sep. 10, 2026

Mother Design Creates New Brand Identity for Keen to Reposition Spiritual Services for Modern Wellbeing

New identity reframes psychic guidance platform around clarity, perspective and human guidance, bringing Keen into the world of modern wellbeing