Polestar

Polestar is on a mission: to develop the most advanced and exciting electric cars the world has ever seen.

Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in.

Our focus is on uncompromised design and technology.

Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.

In Polestar’s future, there is no room for shortcuts, excuses or compromises.

We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Latest News

Jul. 20, 2026

Channel 4 Encourages new Thinking on Class Representation with Next Iteration of Diversity in Advertising Award

The Diversity in Advertising Award encourages advertisers to create more accurately representative campaigns

Jul. 20, 2026

Bray Leino Launches GlobalAgility, a new Global B2B Proposition Built Around Clients' Needs

New global proposition brings together seven independent agencies to offer an alternative to traditional international agency networks