Polestar

Polestar is on a mission: to develop the most advanced and exciting electric cars the world has ever seen.

Polestar - the guiding star.

We are an electric performance brand, determined to improve the society we live in.

Our focus is on uncompromised design and technology.

Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining.

In Polestar’s future, there is no room for shortcuts, excuses or compromises.

We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance.

At Polestar, the sky is the limit.

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration