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PURINA

Apr. 15, 2025

Cat Codes: Your Cat Types, and You Get a Discount

An innovative CRM initiative by Purina Friskies, conceived by Publicis Brazil, turns cats' habit of walking on keyboards into promo codes for the brand's e-commerce platform

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration