RFSU

Swedish Association for Sexuality Education

+46 8 692 07 00

May. 14, 2026

Nordic Sexual Health Brand RFSU Hijacks Snus Culture with "Bang"

Developed in collaboration with creative agency Valtech Radon, the new product "Bang" aims to make carrying condoms as instinctive as carrying snus

Apr. 02, 2026

RFSU Buries DIY Lubricants in new Campaign "Screw the Past"

In its campaign for new lubricants, Nordic sexual health brand RFSU sends substitutes such as saliva, lotion and olive oil to the museum

Jul. 03, 2025

RFSU Launches Messaging Service to Increase Condom Use Among Youth

Condom use among young people in the Nordics is dropping, and the gap between intention and actual use of protection is growing

Nov. 07, 2023

RFSUs New Ad Campaign: Turning the Worst into the Best for Targeted Success

One of the most common issues faced by menopausal women is sleep disturbances

May. 30, 2023

Condoms and Sex Toys are the Unlikely Heroes of Change in New Concept by RFSU

Condoms, sex toys, and pregnancy tests lead the fight for freedom in RFSU’s new concept

Nov. 22, 2022

Nordic Contraception Brand RFSU Throws out the Sex Toy Rule Book, and it Sounds so Good

The campaign was developed together with RFSU’s creative agency Valtech Radon

Oct. 07, 2022

The Latest Move in the Sex Toy Cheating Scandal

Nordic contraception and pleasure brand RFSU has joined the game with a campaign that returns the butt plug to its rightful position the hero

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Jul. 20, 2026

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Jul. 20, 2026

Asahi Super Dry Takes Over Piccadilly Lights with Artist-Inspired, AI-Powered Ad that's Never the Same Twice

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