RNLI

The Royal National Lifeboat Institution is Funded by charitable donations, our lifeboat crews & lifeguards have saved at least 140,000 lives at sea since 1824.

+44 300 300 9990

May. 25, 2022

RNLI Appoints Five by Five to Drive Customer Experience for Their Training and Hotel Facility

Agency has been hired following a competitive pitch

Sep. 09, 2021

RNLI Puts London at the Heart of New Campaign to Support UK's Busiest Lifeboat Station

Five by Five raises awareness for the Tower Lifeboat Station

Jul. 19, 2021

RNLI Launches Animated Sing-Along to Help Kids Stay Safe in the Sea

Five by Five teams up with WONKY Films for the musical PSA

Jun. 14, 2021

RNLI Appoints Five by Five as Creative Agency

The global independent creative and production agency will handle large creative specialist briefs and additional design work

May. 25, 2017

krow and Teneo Blue Rubicon’s first integrated RNLI campaign urges people to “fight their instinct, not the water” to stay alive

Today RNLI is launching the charity’s national drowning prevention campaign "Respect the Water"

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges