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Collaboration Drives "Formula One" for Salesforce, Directed by Kaboom's Plummer/Strauss
The latest spot from Salesforce is a vibrant expression of what the global production landscape looks like, with great partnerships at its center
Joining Forces For Good: Salesforce Teams With Kaboom To Create "This Is A Mask"
Salesforce’s new video “This Is A Mask” is a tribute to private partnerships for public good.
Latest News
Oct. 26, 2026
The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?
Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life
Oct. 26, 2026
Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris
Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group


