The Salvation Army

The Salvation Army is committed to doing the most good for the most people in the most need.

Dec. 22, 2023

Camp Lucky's Adam Littke Directs The Salvation Army's Spots, "Coach Dolly" and "Lead In Video"

The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton

Oct. 19, 2023

The Salvation Army Delivers a Powerful Call to Action in "Silent Night"

Edited by Camp Lucky’s Elizabeth M. Stewart for agency LERMA/, the short film presents the journey of a displaced family

Dec. 02, 2021

The Salvation Army Helps People "Keep It Going" In New PSA

Produced by Camp Lucky For Agency LERMA/ and directed by Jeff Bednarz

Latest News

Apr. 18, 2025

New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones

Ad Council and Alzheimer's Association launch a campaign on early warning signs, focusing on Black Americans, who face double the risk

Apr. 18, 2025

Bodyarmor Sports Drink Unveils Bold New Look and National Campaign, Staying True to its Authentic DNA

To celebrate this historic milestone for the brand, BODYARMOR is launching its largest national campaign in brand history, titled "Choose Better"