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SCHWARZKOPF

Apr. 16, 2025

"Color on Tour" blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration