Selle Royal
Selle Royal has been a world-leading bicycle saddle brand for over 50 years. Our history is one of continuous innovation built on research, technology, and advanced design.
Latest News
Oct. 19, 2026
Leroy Tremblot Partners with OM on the Development of its new Brand Universe
Founded in 1899 and the first French club to win the UEFA Champions League, Olympique de Marseille is an exception in European football
Oct. 19, 2026
McDonald's Gives its Iconic Dips a Spooky Makeover this Halloween
The campaign turns six iconic sauces into face paint palettes, enlisting creators to transform the brand’s menu and packaging into Halloween looks