Sky Bet

Sky Betting & Gaming is a British gambling company owned by Flutter Entertainment headquartered in Leeds, West Yorkshire with offices in Sheffield, London, Guernsey, Rome and Germany.

Jan. 04, 2022

Roy Keane Steals The Show In New Sky Bet Campaign From Who Wot Why

Sixty-second spot shows Roy Keane dealing with a host of obstacles on his way to a football match

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration