So Foot

The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.

Feb. 18, 2025

So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day

Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?

Nov. 26, 2022

Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup

So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops