So Foot
The football news site, seen differently. Original and quirky content, step-by-step monitoring of football news in France, in Europe.
Feb. 18, 2025
So Foot and BETC Paris Present Football Lover FM: The Radio Station for Football Fans on Valentine's Day
Every year, football fans face a tough choice: celebrate Valentine's Day or watch their team in Ligue 1?
Nov. 26, 2022
Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup
So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food
Latest News
Sep. 10, 2026
MANSCAPED Turns Luxury Advertising on its Head for its Most Advanced Trimmer Yet
The answer is a new 360 campaign that borrows the visual language of luxury and technology advertising
Sep. 10, 2026
Uber Turns Madrid into a Formula 1 Circuit for the Spanish Grand Prix's Race Week
Mastercard and McLaren racing launch "Interferences," an Ogilvy Spain campaign bringing motorsport to 99% of fans