South Western Railway
South Western Railway was created by amalgamating the reorganized Hubli division from South Central Railway with Bangalore & Mysore divisions of Southern Railway.
Emotional Penalties Highlighted in South Western Railway's new "Dodge the Fare, Pay the Price" campaign by St Luke's
Following research conducted by Transport Focus, three Fare Dodging audiences are identified for this campaign
South Western Railway Aims to Reduce Abuse Against Staff in New "Body cam Footage is Evidence"
Body cams record events from the staff’s perspective, including instances of verbal or physical abuse
South Western Railway Unveils Exciting Range of Rewards in new Campaign from St Luke's
The playful campaign, created with St Luke’s, produced by Nexus Studios and directed by Conor Finnegan
St Luke's Uses Insults Thrown at SWR Staff in New Campaign to Tackle Abuse
OOH campaign highlights some of the verbal abuse its workers have been subjected to by agitated customers
Ad of the Day | St Luke's Urges Audiences To "Spread Your Wings" In Debut Campaign
St Luke’s is introducing a new creative work for South Western Railway
Latest News
Oct. 16, 2026
Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend
Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge
Oct. 16, 2026
Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action
Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration