Sulwhasoo

Building a world of beauty powered by art and heritage.

Rooted in Korean heritage, Sulwhasoo was born in 1932. With a pioneer spirit that still inspires us today, we explored the unknown and were the first to infuse ginseng with skincare. We create products as works of art, powered by heritage and unique skin science to transcend time and generations. With artistry and creativity as our vehicle, Sulwhasoo aims to bring new experiences globally, inspiring people to explore their heritage and create their own version of beauty.

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops