Svenska Spel

Svenska Spel is a state-owned company operating in the regulated gambling market in Sweden.

Mar. 08, 2024

The 70s Hit "Dreamer" to Inspire Swedes to "Keep Life Dreamy"

The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires

Latest News

Oct. 16, 2026

Midnite Serves 1,000 Free Chicken Parmos to Boro Fans This Weekend

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Only One in Four UK Adults Recall Live Brand Experiences, but 96% Take Action

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration