Switzerland Tourism
Marketing organization promoting Switzerland worldwide as an attractive and diverse travel destination
Switzerland Tourism is the national marketing and sales organization for Switzerland. ST positions Switzerland as a tourism brand standing for quality, naturalness, authenticity, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops a systematic marketing programme that it implements creatively with its partners through a full range of promotional and sales techniques. Headquartered in Zurich, ST is present in 26 countries, employing 239 staff.
Latest News
Sep. 10, 2026
Ad of the Day | Maserati and Migrante Present "Luxury, Every Day": The new Global Campaign Built on a Simple Idea
Its narrative focuses on luxury to be experienced every day and on the brand identity of "Italian Gran Turismo: Effortless Luxury Performance"
Sep. 10, 2026
Raindrop Appointed Inaugural Creative Agency of Record For Meiji America's Hello Panda
The award-winning independent agency will lead campaign and website development for the globally beloved and fast-growing snack brand