The Directorate-General for Traffic
The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.
"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT
Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road
The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety
A piece that reminds us we live in a country so full of life, it’s too much to lose on the road
Latest News
Oct. 27, 2026
Home Run Inn Pizza Launches New Television, Integrated Marketing Campaign
The work brings consumers on a tavern-to-table journey; marks the first from the company's partnership with food and beverage marketing agency, quench
Oct. 27, 2026
Gerety Awards Brings Creative Leaders Together in Berlin to Debate the Future of Authenticity in Advertising
As audiences encounter ever more polished brand films, influencer partnerships, AI-generated imagery and supposedly unfiltered content