The Directorate-General for Traffic

The General Directorate of Traffic (commonly known as DGT ) is an autonomous body of the Government of Spain dependent on the Ministry of the Interior responsible for the execution of road policy on state-owned roads in Spain.

Oct. 23, 2025

"To Die or to Lose Your Life": The New Campaign Created by Ogilvy for DGT

Ogilvy Madrid has created the new awareness campaign for the Directorate-General for Traffic (DGT) that invites reflection on the cost of recklessness on the road

Apr. 16, 2025

The DGT and Ogilvy Launch "Viva Vivir", a Campaign that Puts Life at the Heart of Road Safety

A piece that reminds us we live in a country so full of life, it’s too much to lose on the road

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops