The North Face

Never Stop Exploring™

The North Face®, a VF Corporation brand, is the premier exploration company in the world.  Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.

At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people

Latest News

Jul. 20, 2026

Bray Leino Launches GlobalAgility, a new Global B2B Proposition Built Around Clients' Needs

New global proposition brings together seven independent agencies to offer an alternative to traditional international agency networks

Jul. 20, 2026

Asahi Super Dry Takes Over Piccadilly Lights with Artist-Inspired, AI-Powered Ad that's Never the Same Twice

Havas London and Prose on pixels team up with hisham akira bharoocha for asahi super dry campaign