This Girl Can

#ThisGirlCan celebrates the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.

Feb. 28, 2023

As latest research reveals 2.4 million fewer women than men enjoy sport and physical activity

Mar. 12, 2020

The rallying cry draws from, and is inspired by, the women in the This Girl Can campaign and community

Jan. 14, 2020

The TVC launches on 17th January and is supported by an OOH and a big digital and social push

Oct. 26, 2018

This new film is looking to broaden the campaign’s appeal to engage women who are statistically more likely to be inactive

Mar. 15, 2018

Queen Rules social experiment highlights unconscious gender bias in culture

Mar. 05, 2018

Global Campaign Features New Games Where Queens Rule Supreme

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration