THIS

All of our food is high in protein, so you can win arm-wrestles or bulge out of your jumper.

Our founders' last job entailed selling tonnes (literally tonnes) of meat. Then they felt bad (probs all that sat fat).

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration