Visit Iceland

Visit Iceland is the official destination marketing initiative for Iceland, operating under Business Iceland.

Oct. 23, 2025

This fictional club is at the centre of Visit Iceland’s new mockumentary released 22 October 2025, and stars comedian Joe Thomas

Oct. 16, 2026

Earlier this month, Middlesbrough legends went head-to-head with current first-team players in a Parmo Cooking Challenge

Oct. 16, 2026

Of those who acted, 91% said the experience influenced what they did; product trial was associated with stronger future brand consideration