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W Hotels

We view luxury as the freedom to be yourself. To be as you are and to pursue what you want, whenever you want.

Oct. 27, 2025

Tux Creative House Brings the Latest Episode of W Hotels Global Campaign "Hotel Tales" to Life

The latest short stars masked country musician Orville Peck in the brand’s ongoing "Hotel Tales" series

Feb. 14, 2025

TUX Creative House Partners with W Hotels to Reinvent Luxury Travel with "Hotel Tales"

W Hotels disrupted the luxury lifestyle hospitality industry when it stepped on the stage in the 90s with bold design

Latest News

Sep. 09, 2026

King's Hawaiian Teams Up With Taylor Hanson for "MMMBites" Cinnamon Bites

The iconic 90's band reimagines its smash hit "MMMBop" as "MMMBites" to prove everything's better with Kings Hawaiian Bites

Sep. 09, 2026

Collective Measures Appoints Rachel Hipschman as Senior Director of Growth

Former Known new business leader joins employee-owned agency to accelerate national growth and pursue larger-scale opportunities