White Square

International Advertising and Marketing Festival White Square is the festival of creativity, one of the major events in marketing and advertising industry of Eastern Europe, annually held in Belarus.

White Square is one of the international creativity festivals recognised throughout the world, which contests cover the entire spectrum of the communications industry.

Latest News

Oct. 26, 2026

The Idea and Its Identity: Are Creatives Really the Authors of Their Ideas?

Alvaro Diaz, Group Creative Director at Está Pasando, explores the idea that creativity is less about owning ideas and more about recognizing, nurturing, and helping them come to life

Oct. 26, 2026

Creativity Remains the Ultimate Differentiator: Serviceplan Appoints Olivier Apers as CCO in Paris

Famous creative joins CEO Thomas Derouault as Serviceplan, Europe’s leading independent agency group