BET+ Presents CONVERGE CES, Led by Top Culture & Marketing Leaders

Dec. 29, 2025

CONVERGE @ CES, an exclusive daylong summit for senior brand executives, creators and agency leaders, will take place on Wednesday, January 7, 2026, from 4-9PM local time, at The Space in Las Vegas during the Consumer Electronics Show (CES). The invitation-only event will feature representatives from leading agencies, brands and advertising tech companies, including Amazon, KiTbetter, Acceleration Community of Companies (ACC), CourtAvenue, M+C Saatchi Consulting, and BET+, the official partner of the event.

Bringing together senior-level media and marketing leaders, CONVERGE @ CES will convene a series of forward-looking panels examining the tension between AI and human creativity, the real business impact of purpose-led marketing, and what it actually takes to earn relevance with Gen Z and Gen Alpha. 

Charles Ifegwu, Founder of CONVERGE and CONVERGENCE, a Los Angeles-based creator management, media development and venture studio said:

“CES is where the next wave of technology gets announced, but marketers still have to translate it into ideas people actually care about. CONVERGE @ CES is built to bridge that gap, bringing leaders together to cut through the hype and help marketers make smarter decisions about where AI belongs in the creative process and how to create competitive advantage while maintaining audience trust.”

 

Jason Harvey, BET+ said:

"AI is changing the tools of storytelling, but culture is still the source of truth. The brands that win won’t be the ones chasing every shiny new capability but the ones using technology to elevate real human perspective, lived experience, and stories that actually connect. CONVERGE @ CES is about making sure innovation stays rooted in culture, so progress doesn’t come at the cost of authenticity."

 

In a similar spirit to CONVERGE @ CES, CONVERGENCE is built to help creators, creator-led brands and modern businesses grow with intention in an increasingly crowded creator economy. The CES summit also builds on Ifegwu’s experience as former Head of U.S. business for The Fifth, the global social creator, creative and culture agency operating out of Fox Studios in Los Angeles, where he worked at the intersection of talent, brands and platform innovation. 

The following sessions will be featured at CONVERGE @ CES:

• AI & Creativity: Superpowering Possibilities or Killing Originality? 

Is AI pushing creativity to new heights or taking the oxygen away from original ideas? Marketing and media executives debate this key question and offer their insights on what creativity means in an AI world. 

• Purpose-Driven Marketing: Competitive Advantage or a Waste of Shrinking Budgets? 

Many would say purpose-driven marketing is always a good idea. But when budgets are tight, investments in message-y messaging can be seen as a luxury amid tightening budgets and pressure on bottom-line ROI. Top leaders weigh in on this nuanced category.

• Gen Z and Gen Alpha Decoded: Are They More Loyal or More Unreachable?

Industry insiders have sworn by the notion that newer generations are increasingly loyal to brands that align with their values, but others argue that Gen Z and Gen Alpha are challenging to reach and too showered with choice to have time for brand loyalty. Experts debate the needs of the young consumers everybody wants.

Within the multifaceted venue of The Space, conveniently located at 3460 Cavaretta Court, CONVERGE @ CES will also include mixers and networking opportunities throughout the duration, partnered by Holistic Spirits. The summit will offer recording studios for leaders and guests for live content capture. It will conclude with an after-party event for all attendees to make the most of their CES experience. 

For more information and to register to attend, visit here.