Burger King and Leo Burnett Israel Present The NafNaPhone
Apr. 30, 2017
Burger King and Leo Burnett Israel presented The NafNaPhone (From the Hebrew word 'LeNafnef' which means to fan).
Israeli Independence Day is also known as 'National BBQ Day', because everyone is gathering around their grills for a celebration. If you go to Israel on that day, you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn't get up early enough to capture a spot. (Just google "Israel independence day BBQ" and you'll see things here are mental!).
So as the flamed grill pros Burger King are, they decided to help everyone get ready for the holiday,and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills with their phone!
The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.
Try to 'LeNafNef' yourself, HERE.
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