For its 70th Anniversary, Burger King is Celebrating the Unique Taste of Flame-Grilled Food

Apr. 03, 2024

Our fascination with the flame has been around from a very early age. We’ve always had an uncontrollable attraction to it, going as far as to think there’s nothing better. And maybe that’s why BURGER KING® has been flame-grilling its burger meat since 1954: the taste is unrivaled.

So to celebrate the 70th anniversary of its flame-grilled taste, BURGER KING® France is launching a campaign showing babies marveling at their birthday cakes and inevitably being drawn to the candle flame in front of them. An authentic campaign, produced without using AI or retouching, and made up entirely of videos posted on the Internet.

A campaign that proves that we were all "Born To Be Flame Lovers".

The campaign was launched in France from April 3 – in cinemas with a 30 film, on press with prints visible in L’Équipe newspaper and on BURGER KING® France social networks – before being extended to other countries.