DAVID Sao Paulo Unveils "Shot on Faber-Castell": A Creative Ode to Artistry
Apr. 12, 2024
Since 2015, when Apple launched the iPhone 6, it has highlighted the quality of its cameras in its globally known campaign "Shot On iPhone,” featuring spectacular images that gain more resolution with each edition.
This inspired the campaign Shot on "Faber-Castell," created by DAVID São Paulo, which brings incredible images but with a fundamental difference from Apple's campaign: the images were not taken with an iPhone but instead drawn with Faber-Castell pencils.
This parallel also extends to the concept, paraphrasing the big tech: "Shot on Faber-Castell".
The campaign is aired in various out-of-home (OOH) and Metro points in São Paulo. Faber-Castell is one of DAVID's first clients. The partnership has been going on for 12 years.
Related News
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"
How BIS, a Mondelez Chocolate Brand, Came Through Such a Cheeky Pun for Sponsoring a Stadium
With a lot of good humor, a new campaign created by DAVID São Paulo explains the most famous naming right ever launched in Brazil
Grindr and DAVID Buenos Aires Celebrate LGBTQ+ Matches One Rainbow at a Time
The 'Rainbows' campaign marks the first collaboration between the agency and the world's largest and most popular dating app in the community
Latest News
Apr. 29, 2024
The Benefits of Implementing an MRP System
Efficiency is crucial for success, and many companies boost productivity by using the Material Requirements Planning (MRP) system
Apr. 29, 2024
Building Websites with Purpose: A Guide to Tailoring Your Online Presence
Having a website is no longer just a luxury for businesses and individuals - it has become a necessity.